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The Great Kentucky Derby vs Cinco de Mayo Showdown

Who. Will. Win.

It's the most wonderful time of the year. Not only is the weather warming up, but we've got a solid line up of holidays on the horizon and we're starting off strong. To kick things off, we have not just one but TWO very important days of celebration on May 5th - The Kentucky Derby and Cinco de Mayo. The stars have aligned and we have been blessed with the phenomenon of these events occurring on the same day. This makes it either A) Hard to choose which themed party to attend, or B) One epic day of half and half celebrations (we're personally leaning towards B). But whether you prefer Bourbon to Tequila or Margaritas to Mint Juleps, we're here to help you celebrate either event, or bring both parties together. Yet the question remains, which will you choose...



  • In 2017, Drizly delivered about 35% more dollars worth of Bourbon on Derby Day than the average of the four Saturdays before it.
  • On Derby day, the top 3 Bourbons sold nationally on Drizly are Bulleit Bourbon (29% of bourbon sales), Jim Beam (8.58% of bourbon sales) and Maker's Mark (7.09% of bourbon sales).
  • Woodford Reserve is the official Bourbon of the Kentucky Derby.
  • The traditional drink of the Derby is the Mint Julep - over 120,000 are said to be consumed at the race each year.
  • Sessions to the Drizly Mint Julep Recipe were up 20x on Derby Day in 2017.


  • In 2017, Corporate groups placed 47.2% more orders through Drizly on Cinco de Mayo than the previous Friday.
  • Drizly sold 665% more units of margarita mix the week of Cinco de Mayo compared to a standard week.
  • Drizly saw a 177% increase in units of Tequila sold on Cinco de Mayo in 2017.
  • 27.69% of Drizly Users say they will order Mexican Beer (to go along with their tacos) on Cinco de Mayo.
  • 17.41% of Drizly Users plan to head to a friend's house to celebrate Cinco de Mayo.
  • Drizly saw about 2X the usual order volume for Mexican Beer the week of Cinco de Mayo compared to a normal week.