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Ergo Rioja*Packaging may vary

Ergo Rioja

Rioja Blend /13.5% ABV / Rioja, Spain


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Category
Rioja Blend
Region
Rioja, Spain
ABV
13.5%
Body
Medium
Sweet-Dry Scale
Dry
Food Pairing
Tomatoes, Cured Meats

Product Description

Ergo Package Was Re-Designed To Appeal To The Older Millennial/Gen X Consumer Through A Masculine, Non-Traditional Lens. There Was An Opportunity To Inject New Life Into The Rioja Category That Expresses The Vibrancy Of Spain In A Bolder, More Contemporary Way. Rioja Is One Of The Most Important Wine-Growing Regions In Spain So It Was Necessary To Better Leverage Rioja Sourcing To Ensure A Strong Appeal To The Super Premium Import Wine Consumer, And Break Through On Shelf

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