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Carlo Rossi

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The Carlo Rossi brand is that giant jug of wine you’ve seen at your local grocery; the gallon-size marketing evokes a bucolic Italian country home, where table wine is as common as water. That’s precisely the experience of drinking Carlo Rossi. The product is simple, light and easy to drink. You can pair it with whatever your mom cooked for dinner when you crash your parents' house to use their laundry. Carlo Rossi products are super affordable and meant to be shared.

It’s not a luxury brand, but the wines are sourced from popular California coastal grapes. Red wine lovers can choose from classics like cabernets, merlots and chiantis. The brand’s top-selling wine, Paisano (meaning ‘friend’ in Italian), is a slightly sweet red table wine. White wines and rosés are equally available, but the newest addition to the Carlo Rossi family is the line of sangrias. These colorful blends are the quintessential summertime beverage. The sangrias feature flavors like pineapple, watermelon and raspberry mixed with the brand’s staple wines.

Carlo Rossi wines are part of the E. & J. Gallo Winery, a well-known family-owned winery and the largest exporter of California wines in the U.S. As such, the Carlo Rossi reach is substantial, and the brand has invited women of color to join their platform. The company launched a video series campaign titled “Let’s Swirl,” in which women of color sip Carlo Rossi wines while sharing authentic conversations.