Heading to the beach this summer but feel ashamed about picking up a pack of canned wine? “Don't be!" exclaims Archer Roose Co-Founder, Marian Leitner-Waldman. “The idea that all wine should be in a bottle is a modern concept. The history of wine drinking is actually all about convenience. It's time we lose our boxed and canned wine shame." Archer Roose is an alternatively packaged wine company, dedicated to bringing dangerously delicious wines to consumers in a box or can.