We all deserve to feel celebrated when we say “cheers” to life’s best moments. Sip with Purpose and shop by brand ownership to support historically underrepresented communities in the alcohol industry. Honor the spirit of belonging and explore drinks with stories, missions, and values worth celebrating year-round. Shift the industry while sipping on something great. Discover your new favorites from our wide selection of Black-owned, woman-owned, and more brands.
How St. Luna and FICKS are shaking up the cocktail scene.
With an ethos celebrating life’s little contradictions, Saint Luna is an LGBTQIA-owned company that takes an artful – almost scientific – approach to moonshine with a spirit many have described as provocative and edgy.
College roommates Ron Alvarado and Mike Williamson founded FICKS as a way to bring transparency to the world of cocktail mixers by working with America's best farms to source natural ingredients. Made with real fruit and low sugar, FICKS takes pride in keeping it real.
Keep us updated on your brand ownership status to become a Sip with Purpose brand.
The Sip with Purpose Accelerator Program aims to drive equity in the alcohol industry by supporting the development and growth of brands owned by historically underrepresented communities.