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Sip with purpose.

Discover and celebrate Black-owned, woman-owned, and more brands near you.

gift with purpose hero

Sip with purpose.

Discover and celebrate Black-owned, woman-owned, and more brands near you.

Sip with Purpose

Discover and celebrate Black-owned, woman-owned, and more brands near you.

We all deserve to feel celebrated when we say “cheers” to life’s best moments. Sip with Purpose and shop by brand ownership to support historically underrepresented communities in the alcohol industry. Honor the spirit of belonging and explore drinks with stories, missions, and values worth celebrating year-round. Shift the industry while sipping on something great. Discover your new favorites from our wide selection of Black-owned, woman-owned, and more brands.

Shop brand ownership

Celebrate Asian Pacific American Heritage Month with some fantastic beer, wine, spirits, and more. 


Learn more about our Sip with Purpose initiatives.

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Register as a Sip with Purpose brand.

Keep us updated on your brand ownership status to become a Sip with Purpose brand.

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Learn more about our Sip with Purpose Accelerator program.

The Sip with Purpose Accelerator Program aims to drive equity in the alcohol industry by supporting the development and growth of brands owned by historically underrepresented communities.

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We recognize the importance of intersectionality in the language we use to celebrate each other and the differences that make us great. Our suppliers, consumers, and employees come from diverse backgrounds, and it is our goal to acknowledge all with equal respect and sensitivity. We are committed to doing our best to represent and highlight brands while remaining respectful of how they identify. We look forward to continuing to learn and evolve our processes as we receive feedback.