Simon Ford has over 20 years of diverse experience in the drinks business. In 2012, Ford focused his energy on becoming an entrepreneur and co-founded The 86 Company, which is dedicated to creating spirits designed in unison with professional bartenders and celebrated distillers from around the world. The 86 Co. brands include Fords Gin, Tequila Cabeza, Aylesbury Duck Vodka and Caña Brava Rum.
The ultimate aperitivo, the Negroni was reportedly created in 1919 by a bartender at Caffe Casoni in Florence, Italy for Count Camillo Negroni when he requested his regular drink, the Americano, be strengthened by replacing the soda water with gin. The combination of gin, sweet vermouth and Campari can be a challenge to the uninitiated but once converted few ever turn away from this most assured blend of flavors.
Legendary London bartender Dick Bradsell created the Bramble in 1984 whilst working at Fred's Bar in London's lively Soho neighborhood. It was intended to be a quintessentially British cocktail inspired by British flavors. The Bramble rapidly became the go-to gin drink in many bartenders' repertoire and arguably propelled gin cocktails back into the limelight. Perhaps the only true "modern classic" cocktail.
The Bee's Knees is a Prohibition era cocktail whose namesake was a popular phrase meaning "the best". Essentially it is a gin sour with honey but, because of the exchange of flavors between the ingredients it becomes much more than its components. The combination of jasmine and honey is as old as the hills and the jasmine flower botanicals used in Fords Gin ensure this cocktail sings.