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(Effective January 1, 2016)

The following privacy policy (“Privacy Policy”) outlines the information Drizly Canada Inc., (“Drizly,” “we” or “us”) may collect and how we may use that information to better serve visitors and users while using our website, www.drizly.com (the “Website”) and our mobile application “Drizly” (the “App”).

BY USING OUR PRODUCTS, SOFTWARE, SERVICES, THE APP AND THE WEBSITE (COLLECTIVELY, OUR “SERVICES”) AS ACCESSED FROM TIME TO TIME, REGARDLESS OF WHETHER THE USE IS IN CONNECTION WITH AN ACCOUNT OR NOT, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY. Please review the following carefully so that you understand our privacy practices.

If you have questions about this Privacy Policy, please contact us at legal@drizly.com.

Age Restrictions

The Services are not intended for use by anyone under the age of 18. Persons under 18 are not allowed to register with or use the Services. We do not knowingly collect personal information from or about anyone under the age of 18. If we discover that we have collected personal information from a person under 18, we will delete that information immediately. Please refer to our End User License Agreement and Terms of Service for additional information about age verification and eligibility.

Information We Collect

Registration Information
Upon registration with Drizly on the Website, a user profile is developed to further customize your experience. We collect and store in log files the information that you actively enter onto our online forms, such as:


Device Type
When you register or use the App, we collect information regarding the type of device you’re using. As well, a universally unique identifier (“UUID”) is generated for you within the App and stored in the App’s log files. We use this information to provide you with the most up-to-date application and features, or to advertise or promote products and services to you that are applicable to your device type, as described in this Privacy Policy. See Targeted or Behavioral Advertising section below.

Personal Identification Collected
In order for us to be able to provide the Services to you, you must provide us, as well as the retailers who will sell you the product (“Retailers”) and the persons who deliver the product to you (“Carriers”) with government-issued photo identification (preferably but necessarily a driver’s licence) (“ID”) to prove that you are who you say you are and that you are at least 18 years of age, and to confirm the information you provided to us when registering on the Website. When the Carriers arrive at your address, they will ask you for your ID. They will use a device that scans the bar code on your ID to collect your name, date of birth and the expiry date of the ID. Once we have confirmed your age and identity and that the scanned information corresponds with that you provided to Drizly, the scanned information will be deleted from Drizly’s records.

Tracking Information
In addition, tracking information is collected and stored in log files as you navigate through the Website or use the other Services, including, but not limited to purchase history, delivery location history, and click tracking.

Geolocation Data
If you use the Services through your mobile device, we will collect your geo-location information so that we can determine to which retailer we should send your order for fulfillment. We will not share this information with third parties and will only use this information for the sole purpose of fulfilling your order. You may at any time stop the App from using your location by turning this function off on your mobile device.

Invitations to Drizly
If you choose to invite an individual to use the Services, you will need to provide his/her name and email address. Drizly stores this information to track the results of the invitation referrals. We use the address to send the invitation, but do not otherwise communicate with recipients unless they register and use the App.

Information We Collect Via the Website

Job Applications
If you wish to apply for a job on our Website we will collect personal information such as your name, email address, phone number and additional information such as your resume. We use the information collected within this area of the Website to determine your qualifications for the position in which you have applied and to contact you to set up an interview.

Cookies
To help us serve your needs better, we use "cookies" to store and sometimes track user information. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. A website can use cookies to recognize repeat users or track web usage behavior. Cookies take up minimal room on your computer and cannot damage your computer’s files. Cookies work by assigning a number to the user that has no meaning outside of the assigning website. Users of the Website should be aware that non-personal information and data may be automatically collected by virtue of the standard operation of Drizly’s computer servers or through the use of cookies. If you do not want information to be collected through the use of cookies, your browser allows you to deny or accept the use of cookies. There may, however, be some features of the Services which require the use of cookies in order to customize the delivery of information to you.

Users should be aware that Drizly cannot control the use of cookies (or the resulting information) by third-parties. The use of third party cookies is not covered by our Privacy Policy. We do not have access or control over these cookies.

How We Use Your Information

To Provide the Services
We use the information that we collect from you to provide you with the Services, to support and enhance your use of the Services, to monitor which features of the Services are used most, to allow you to view your purchase history, to allow you to view any promotions we may currently be running, to allow you to rate purchases and to determine which features we need to focus on improving. If you choose to provide us with personal information, that information may be transferred to and stored on servers located in the United States.

If you download the App but the Services are not yet available in your geographic location, you will have the option to provide us with your email address and postal code so that we may notify you when the Services become available in your geographic location. If you choose to provide us with this information, we will use it solely for this notification purpose.

We also use usage patterns and geographic locations to determine to which retailer we should send a user’s order for fulfillment and where we should offer or focus services, features and/or resources. We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, Drizly may notify you about new services or special promotional programs, or send you offers or information.

We use the device information collected so that we are able to serve you the correct application version depending on your device type and for troubleshooting.

We use Non-Personally Identifiable Information (as defined below) in the aggregate, so that we can improve the Website and for business and administrative purposes. “Non-Personally Identifiable Information” means information that may correspond to a particular person, account or profile, but that is not sufficient to identify, contact or locate the person to whom such information pertains. We may also use or share with third parties for any purpose aggregated data that does not contain personally identifiable information.

Diagnose Webstie Problems
Drizly uses your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer the Website. Your IP address is used to gather broad demographic data. Your IP address contains no personal information about you.

Service-related Announcements
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Customer Service
We will send you a welcome email to the address you provide at registration to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Targeted or Behavioral Advertising
Targeted advertising (also known as Behavioral Advertising) uses information collected on an individual's interactions with the Services, such as the pages they have visited, the searches they have made, the type of device they have used, their demographics or locations, or the orders they have placed. This information is then used to select which advertisement should be displayed to a particular individual via the Services. For example, if you have shown a preference for a type of beverage while using the Services, you may be served an advertisement via the Services relating to that type of beverage. We may share or sell aggregated demographic information about our user base, including information related to your use of the Services (e.g., how you interact with our App and Website, our partners and advertisers), your device type, UUID, purchase history, delivery location history, and click tracking, with third party advertisers for the purpose of selecting an appropriate audience for their advertisements, but only after either removing from such information anything that personally identifies you or combining it with other information so that it no longer personally identifies you. This information does not identify individual users by name, email or other contact information. If you would like to opt out of targeted advertising that occurs when using the Services, please contact us at legal@drizly.com. Please note that this will opt you out of targeted ads delivered via the Services. If you opt out, you will continue to receive online advertising via the Services; however, these ads may not be as relevant to you.

Our Disclosure of Your Information

We share information collected from or about you only as follows:

Retailers and Carriers
In order for Retailers to fulfill your order for product through our Services and in order for Carriers to deliver products to you, we will provide Retailers and Carriers with your name, address, phone number, and any other personal information that is required in order to ensure that the correct products are promptly delivered to you at the correct address and that you are notified quickly if there are any problems with the fulfillment or delivery of the product.

Aggregated Data
Drizly may share or sell aggregated demographic or other information about our user base that includes Non-Personally Identifying Information and log data (including how users interact with our App and website), with third parties for industry analysis, demographic profiling and to deliver targeted advertising about other products and services. This information does not identify individual users by name, email or other contact information.

Third Party Service Providers
We use a third party hosting provider who hosts our support section of the Service. Information collected within this section of the Service is governed by this Privacy Policy. Our third party service provider does not have access to this information. We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, provide customer support, perform Website-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Website’s features) or to assist us in analyzing how our Website and Service are used. These third parties have access to your personal information only to perform these tasks on our behalf.

Payment/Credit Card Transactions
All payments and credit card transactions are processed by secure third party payment processors, and not by Drizly. Any information that you provide to a third party payment processor is governed by such payment processor’s separate privacy policy, instead of this Privacy Policy. Please consult the privacy policy of the applicable third party payment processor. Drizly neither accepts nor processes any payments, and neither Drizly nor any retailers that facilitate the Services ever see or receive your payment card information.

Law Enforcement
Drizly cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Drizly or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, an illegal, unethical or legally actionable activity.

Acquisition of Drizly
In the event that all or a substantial portion of the assets, business or stock of Drizly are acquired by, merged with or transferred to another party, or in the event that Drizly goes out of business or enters bankruptcy, your personal information would be one of the assets that is transferred to or acquired by the third party. You acknowledge that such transfers may occur, and that any acquirer of Drizly or its assets may continue to use your personal information as set forth in this Privacy Policy. If any acquirer of Drizly or its assets will use your personal information contrary to this Privacy Policy, you will receive prior notice.

Accessing and Updating Your Personal Information and Preferences

If your personal information changes, or if you no longer desire our Service, or if you wish to update your preferences to receive email or other communications from us, you may correct, delete inaccuracies, or amend your personal information and preferences by making the change on our user information page or by emailing us at legal@drizly.com. We will respond to your access request within 30 days. Please note that your friends and contacts may still choose to send email invitations to you. Any user who receives an email invitation to join the Service may choose not to receive such invitations in the future by following the instructions in the email invitations and, in addition, if you are a user, you may also choose not to receive such invitations by changing your preferences as indicated above. We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to 30 days as we process your request.

Retention of Personal Information

Drizly will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Security

All information we collect is securely stored within our database. We use standard, industry-wide, Payment Card Industry compliant, commercially reasonable security practices. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet, and any information you transmit to Drizly you do at your own risk. We recommend that you use unique numbers, letters and special characters in your password and not disclose your password to anyone. If you do share your password or personal information with others, you are responsible for all actions taken in the name of your account. See License, Section 4 (Terms of Service) requiring that you keep your password secure and confidential, and License, Section 13 (Termination) providing that we may terminate your license to use the Services if you fail to comply with this requirement. If your password has been compromised for any reason, you should immediately notify Drizly and change your password. Public Forums

Our Website may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used for any purpose by others who access them. We are not responsible for the personally identifiable or other information you choose to submit in these areas. To request removal of your personal information from our blogs or community forums, contact us at legal@drizly.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Website and in the App prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact us by email at “legal@drizly.com” or by postal mail addressed to Drizly Canada Inc.

Drizly Canada Inc.:
40 King Street West, Suite 5800
Toronto
Ontario
M5H 3S1