Maal Biutiful Malbec
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Because isn't that the whole point?
The real beauty is inside and needs no makeup. That is "Biutiful", an essential and pure Malbec with no makeup to distract. It sees no oak at all, and is fermented in old cement vessels without either adding yeast or correcting acidity. Its essence is represented by the butterfly inside the cocoon, and only one who looks inside can appreciate its beauty.