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Campari*Packaging may vary


Herbal & Spice Liqueur /48% ABV / Italy

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Product details

Herbal & Spice Liqueur
Liquor Flavor
Floral, Herbal, Orange, Tangerine
Tasting Notes
Bitter, Floral, Fresh, Fruity, Herbal, Spicy, Sweet
Botanical, Gluten-Free
Base Ingredients
Food Pairing
Cured Meats, Fruit - Dried, Nuts, Pasta

Product description

Campari is an Italian aperitivo with a signature red color and versatile bitter flavor. Campari is a staple ingredient for your home bar as it is the base for dozens of classic cocktails and variations including the Negroni. Campari was created in 1860 by Gaspare Campari in Novara, Italy. It has been made according to a secret family recipe for 160 years.

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Community reviews

4.860 Reviews
  • Shannon Provost.
    Verified Buyer
    Verified Buyer

    Earthy and rich. Perfect for those Negronis and Boulevardiers.

  • Erin

    The absolute best, hands down. A classic for a reason!

  • Cathy
    Verified Buyer
    Verified Buyer

    Campari is not an acceptable replacement for Aperol

  • Scott
    Verified Buyer
    Verified Buyer

    Makes excellent negronis.

  • Kate
    Verified Buyer
    Verified Buyer

    Nothing like it in the world! Just perfect

  • Alissa Morabito

    Krystal Bick sent me here! I never tried Campari before until she showed me how on her instagram!

  • Donald, "Moose" Winsley

    I was introduced to Campari when stationed in Germany, 1976-80 while skiing in northern Italy. When I came home, to Michigan, I introduced my neighbor to Campari and tonic. I had been telling her how this just seemed to take the heat of the day and make it go away. Well now the Negroni is my Fav evening, out on the patio drinks to end the day. Those of you who say it tastes like medicine, well you most likely didn't like the taste of coffee your first cup. Give a try, on a warm summer night, sitting outside with Tonic water. I think you'll be surprised.

  • Joshua B.
    Verified Buyer
    Verified Buyer

    I hate campari, but my friends love it. The campari was indeed campari.

  • Matthew B.
    Verified Buyer
    Verified Buyer


  • Keron
    Verified Buyer
    Verified Buyer




One of the best-known Italian liqueurs, Campari is a strong, bitter aperitif. It has a super unique flavor that can be difficult to define and even more challenging to substitute in one of the popular Campari-based cocktails (like the Negroni or Americano). The folks behind Campari won’t divulge their recipe list, but a few tasting notes tend to stand out including orange peel, cherry, ginseng, cinnamon, and clove — additional flavors include less common ingredients like rhubarb, gentian, quinine, and Cascarilla bark. Campari is quite an interesting brew, and the overall flavor can best be described as complex and bittersweet.
It’s a bit of a mystery — Gaspare Campari, the liqueur’s inventor, was a 19th-century Italian bar owner who kept his celebrated recipe close to the chest. Campari is a combination of water and alcohol that’s augmented with a secret blend of fruits, medicinal plants, and bitter herbs. Experts can guess a handful of ingredients based on Campari’s flavor (such as orange peel, Cascarilla bark, ginseng, gentian, and rhubarb), but the exact measurements needed to recreate the complex liqueur are carefully guarded. Interestingly, to achieve its signature red color, the original Campari recipe included dye made from crushed beetles (don’t worry, modern-day Campari uses a non-insect additive instead).
Traditionally, Campari is designed as an aperitif, so you’re meant to sip it slowly before eating a meal — its bitterness and medicinal ingredients help invigorate the digestive system. However, one of the most popular uses of Campari is within a Negroni cocktail (just mix one ounce of gin, one ounce of vermouth, and one ounce of Campari before serving over ice and garnished with an orange peel). Campari is a complex, bittersweet liqueur, so you’ll want to be mindful of how you pair it with other cocktail ingredients; too much can be super overwhelming on the palette.
There are dozens of interesting and tasty cocktails that feature Campari, so gifting a bottle of this unique Italian liqueur could be exciting for a budding mixologist. You might also consider purchasing a bottle for anyone who loves Italian culture and food; after all, this is an Italian staple and is designed for casual sipping before a heavy meal. You can typically find a 750mL bottle for around $30, so it’s a bit on the pricier side; that being said, a little Campari goes a long way and lasts for about 12 months in the refrigerator once you open the bottle.
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