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The OG. Like Aperol, but not as sweet. And perfectly balanced bitterness. Try on the rocks, with soda water, in a Negroni, or Boulevardier.
*Packaging may varyCampari
Herbal & Spice Liqueur /48% ABV / Italy
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Product details
- Category
- Herbal & Spice Liqueur
- Region
- Italy
- ABV
- 48%
- Liquor Flavor
- Floral, Herbal, Orange, Tangerine
- Tasting Notes
- Bitter, Floral, Fresh, Fruity, Herbal, Spicy, Sweet
- Specialty
- Botanical, Gluten-Free
- Base Ingredients
- Fruit
- Food Pairing
- Cured Meats, Fruit - Dried, Nuts, Pasta
Product description
Campari is an Italian aperitivo with a signature red color and versatile bitter flavor. Campari is a staple ingredient for your home bar as it is the base for dozens of classic cocktails and variations including the Negroni. Campari was created in 1860 by Gaspare Campari in Novara, Italy. It has been made according to a secret family recipe for 160 years.
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4.8130 Reviews
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Ben anonymous Reviewed at campari.comReviewed at campari.comit was so amazing to have all my friends come over for a party and celebrate , relax and just have a blast. we had so much fun and tried all the different drinks that were recommended I loved all of them and the best part was everyone felt it wasn't too strong and matched everyone's taste. everyone had a chance to choose the drink they wanted and also made on their own and loved it totally.
anonymous Reviewed at campari.comReviewed at campari.comMy wife and I love the bitter sweetness of Campari. Negronis are our favorite!
jw6790 Reviewed at campari.comReviewed at campari.comCampari is an ideal ingredient for party cocktails. It makes drinks look and taste delicious. While I would normally not opt for this, having a good recipe on hand with Campari makes for a great drink!
anonymous Reviewed at campari.comReviewed at campari.comFirst time making a negroni myself and absolutely loved it. The recipe was easy to follow and was a hit at the party
ruscarletkat Reviewed at campari.comReviewed at campari.comI used Campari to make Negroni, Campari Spritz, and Campari & Soda drinks on Party Day. My guests loved the bold, citrus, herby, bitterness with hints of sweetness. The drinks were refreshing, balanced, simple to make, and the talk of the party. Campari is a staple in my liquor cabinet and always on hand to transform any party from drab to fab. We love Campari!
anonymous Reviewed at campari.comReviewed at campari.comThe cocktail I was chosen for, was the Negroni. The vermouth and the gin were amazing, the bitterness of the Campari doesn't hit you right away. You take a sip and it goes down really smoothly and then a few seconds later, the bitterness appears. The only thing I could equate the bitterness taste to is biting into an orange rind, over and over. Orange notes were strong, the notes of herbs and wood didn't really come through. I've had bitter cocktails previously and the bitterness wasn't so overpowering or overwhelming, this cocktail was so overwhelming that it did become an issue. However, I created a different mixed drink with Campari, and it was amazing! I believe a Negroni is just not my cup of tea.
anonymous Reviewed at campari.comReviewed at campari.comIt has a nice rich and deep aroma. The taste is slightly herbal and bitter
anonymous Reviewed at campari.comReviewed at campari.comThis was my first time try Campari, and I was pleasantly surprised. I love the bitter and citrus which contrasts well with other ingredients in the cocktail (vermouth and prosecco). The result is a very flavorful, complex drink that is not too sweet. And because it's not too sweet, it's easy to drink a few. I hosted a Campari/SAG Awards party, and most of my guests were trying Campari for the first time as well. The cocktails were very well received, and everyone enjoyed trying something new and different. Campari is a unique liquor, and I will definitely be purchasing again.
Cmoya22 Reviewed at campari.comReviewed at campari.comPleasantly surprised didn't think I would like the drink but was surprised for it to be the opposite!
FAQs
One of the best-known Italian liqueurs, Campari is a strong, bitter aperitif. It has a super unique flavor that can be difficult to define and even more challenging to substitute in one of the popular Campari-based cocktails (like the Negroni or Americano). The folks behind Campari won’t divulge their recipe list, but a few tasting notes tend to stand out including orange peel, cherry, ginseng, cinnamon, and clove — additional flavors include less common ingredients like rhubarb, gentian, quinine, and Cascarilla bark. Campari is quite an interesting brew, and the overall flavor can best be described as complex and bittersweet.
It’s a bit of a mystery — Gaspare Campari, the liqueur’s inventor, was a 19th-century Italian bar owner who kept his celebrated recipe close to the chest. Campari is a combination of water and alcohol that’s augmented with a secret blend of fruits, medicinal plants, and bitter herbs. Experts can guess a handful of ingredients based on Campari’s flavor (such as orange peel, Cascarilla bark, ginseng, gentian, and rhubarb), but the exact measurements needed to recreate the complex liqueur are carefully guarded. Interestingly, to achieve its signature red color, the original Campari recipe included dye made from crushed beetles (don’t worry, modern-day Campari uses a non-insect additive instead).
Traditionally, Campari is designed as an aperitif, so you’re meant to sip it slowly before eating a meal — its bitterness and medicinal ingredients help invigorate the digestive system. However, one of the most popular uses of Campari is within a Negroni cocktail (just mix one ounce of gin, one ounce of vermouth, and one ounce of Campari before serving over ice and garnished with an orange peel). Campari is a complex, bittersweet liqueur, so you’ll want to be mindful of how you pair it with other cocktail ingredients; too much can be super overwhelming on the palette.
There are dozens of interesting and tasty cocktails that feature Campari, so gifting a bottle of this unique Italian liqueur could be exciting for a budding mixologist. You might also consider purchasing a bottle for anyone who loves Italian culture and food; after all, this is an Italian staple and is designed for casual sipping before a heavy meal. You can typically find a 750mL bottle for around $30, so it’s a bit on the pricier side; that being said, a little Campari goes a long way and lasts for about 12 months in the refrigerator once you open the bottle.
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