The story of the three Dons and Tres Generaciones is the story of tequila itself. They left their mark on the world, and we honor their legacy with a refined, triple-distilled tequila worthy of carrying their family name.

Our roots within our heritage run deep. That’s why our tequila is still produced at the same distillery where Don Cenobio began everything back in 1873— La Perseverancia. Our agave is hand selected and fresh-pressed, extracting the juice before it is cooked, resulting in reduced bitterness and a crisp, agave-forward flavor. After cooking and fermenting our agave, we take it a step further with our Añejo, Plata, Reposado, and Cristalino by distilling for a third time, rather than the typical two distillations process which produces a more refined flavor.