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Smirnoff

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All about Smirnoff

From ready-to-drink cocktails to glow-in-the-dark bottles, Smirnoff is your best party accessory. The Smirnoff brand is synonymous with vodka. The classic No21 Vodka, with its bright red banner and bold white font, is highly acclaimed, with multiple gold medals from the San Francisco World Spirits Competition. With roots in Moscow, all Smirnoff vodkas are made from non-GMO corn and filtered 10 times to ensure a smooth, clean finish. The original recipe was even served to Russian czars in the 19th century.

After years of success in Moscow, the Smirnoff family was forced to flee Russia amidst political turmoil and found a foothold in France. In the 1930s, thanks to a partnership with fellow Soviet defector Rudolph Kunett, Smirnoff finally made its way across the Atlantic. Today, it’s one of the leading brands in the United States.

It’s quite a story, and the brand proves ever resilient to the changing market. Smirnoff has expanded its brand to include flavored vodkas, zero-sugar infusions and festive, limited-edition varieties. Then there’s the infamous Smirnoff Ice, a malt beverage featured in some of 2010’s best memes. Unsure where to start? Smirnoff is credited with creating the original Moscow Mule, and frankly, there’s nothing more refreshing. Drizly can even deliver the ginger beer and limes (copper mug not included)!