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Shop Skinnygirl

Then get it delivered in under 60 minutes. Boom, simple.

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Skinnygirl

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    All about Skinnygirl

    Skinnygirl cocktails hit the scene in 2009. Real Housewives of New York reality star Bethany Frankel created the enterprise in her kitchen. Marketed toward a generation of health-conscience women, Skinnygirl cocktails found immediate success. It was so profitable, alcohol powerhouse Bean Suntory Inc. acquired Skinnygirl in 2011 for $100 million.

    Skinnygirl’s pilot product was the premixed margarita. Low in calories and sold in an attractive bottle featuring an especially slim female logo on its face, this Skinnygirl cocktail has remained a staple of the brand. The line of premixed cocktails has expanded to include a Cosmopolitan and margaritas in different flavors. Frankel remains a creative force for the brand, and her partnership with Beam Inc. has allowed Skinnygirl to expand into the wine and liquor market as well. The Skinnygirl Bare Naked Vodka is extra smooth and affordable, ideal for vodka sodas and other low-cal cocktails. Skinnygirl wines offer all the classics, from pinot noir to cabernet, many of which have won awards.

    The Skinnygirl line continues to expand its product line and marketing toward trendy women looking for a guilt-free cocktail option. The product website includes hip recipe ideas for cocktail parties, and the brand’s social media page encourages you to always #DrinkLikeALady.