When it comes to rum, the country of India is not exactly the first one that comes to mind — but Old Monk has helped the world’s largest democracy hold its own in the rum world for decades. Old Monk creates some of the most delicious rum on the planet. Launched in 1954, Old Monk is a vatted dark rum that quickly became an icon worldwide.

All of their rum is blended and aged for at least seven years. Its dark, stormy flavor features strong notes of vanilla and a whopping 42.8% alcohol content. It’s produced in Ghaziabad, a city 30 km to the east of New Delhi in the northern region of Uttar Pradesh. It was the best-selling dark rum until 2013 when another slid into the ranks just above it. It remains the largest Indian Made Foreign Liquor brand. All this is in spite of no advertising — yes, read that again — the brand spends $0.00 on advertising, meaning all of its success is due to customer loyalty and word of mouth.

In 2008, the Top 100 Brands at Retail Value listed Old Monk as the 5th best brand. It has won multiple gold medals since 1982 at the Monde Selections. And today, you can buy Old Monk in 90-, 180-, 375-, 500-, 750- and 1,000-mL bottles full of that classic, inimitable flavor you’ve grown to love.