The obvious thing to do when you have a beloved, 170-year-old family bourbon recipe is to…light it on fire and start over. To call that a bold move by Bill Samuels Sr. would be an understatement. But Maker's Mark is one of the most distinct bourbons on the market, so there's no need for second guessing. The soft, gentle spirit gets its signature flavor by using red winter wheat in place of the typical rye. The flavor is enough to set it apart, but the hand-dipped red was seal ensures that it stands out as a singular spirit.