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Drinks for every moment

Delivered to your door. How 'bout that.

Drinks for every moment

Delivered to your door. How 'bout that.

All about High Noon

Another member of the canned, hard seltzer family to hit the American market, High Noon offers its own twist on these beach-ready beverages. High Noon stands above the crowded field, using a real vodka base in lieu of the often used malt liquor in similar brands. High Noon also uses only real fruit juice in its eight tasty flavors: pineapple, black cherry, grapefruit, lime, peach, mango, passionfruit and watermelon.

High Noon canned seltzers are sold in a variety pack and clock in at just 4.5% ABV and 100 calories. The appealing slender can and real ingredients bring a necessary lightness to your afternoon drinking at the beach. The brand’s young and trendy marketing strategy lends to bright colors and clever outreach, like downloadable virtual meeting backgrounds and catchy hashtags. High Noon is making sure to stand out in a super competitive industry, partnering with names like Barstool Sports and Tropical Bros.

Its parent company, E&J Gallo, introduced High Noon in just 2019 but has enjoyed immediate success. That same year, a blind tasting panel of hard seltzers voted High Noon the best of the bunch!