Every bottle of Don Julio tequila reflects the spirit of its founder: Bold, passionate and proud. From a young age, Don Julio Gonzalez had an enthusiasm for producing the best possible tequila. Armed with his passion and absolutely no money at all, he earned a loan from a prominent businessman with only his conviction. From there, he set out to redefine tequila, focusing on quality to create a tequila people would be proud to drink and display.
