When the time comes to pour a drink, ask yourself one question: Would Diddy drink it? Let him be your guiding light at happy hour. Probably life in general, if you know what's good for you. And Diddy drinks CÎROC. So now you drink CÎROC. He's made an excellent choice on your behalf. CÎROC is rooted in centuries of wine-making expertise and craftsmanship. It's made with fine French grapes and distilled five times for a fresh, citrus taste. But Diddy wouldn't want you to overdo it—the CÎROC vodka price won't break the bank.