Bulleit almost vanished. Literally. In the 1830s Augustus Bulleit experimented tirelessly to create a bourbon with a unique taste. He finally did, and began to see some moderate success. But as he was traveling from Kentucky to New Orleans, he disappeared. And he nearly took his recipe with him. It wasn't until his great-great grandson, Thomas Bulleit Jr. launched Bulleit in 1987 that the recipe was revived. An emphasis on rye is the key to the distinctive flavor of their spirits, providing a bold, spicy character along with a smooth, clean finish. Enjoy the smoky backbone of Bulleit Bourbon or give the straight rye whiskey of Bulleit Rye a chance.