Tequila Jose Cuervo Platino Reserva de la Familia - Set aside in the cool cellars below Casa Cuervo is a coveted 100% de Agave plata Tequila once reserved only for the Cuervo family's private enjoyment, Jose Cuervo Platino. This exquisite spirit is handcrafted using a unique process we call "Esencia de Agave", a meticulous method that brings the full character, flavor and essence of the Agave to life. Our process is the result of over 200 years of heritage and experience, embodying a family tradition that began in 1795. Casa Cuervo is proud to share this exquisite treasure with you. Made from only the finest hand-selected Blue Agave from the Valley of Tequila, Platino is a lush, vibrant, ultr-premium Tequila like no other, past or present.