What makes a “Perfect Manhattan" so perfect? Well, traditionally it's equal parts of both sweet and dry vermouth. But if you're asking us, the perfect Manhattan is only perfect if you add the spice of Jack Daniel's Tennessee Rye.
The Sazerac cocktail has been around since the middle of the 19th century, and with good reason. That little bit of absinthe creates a unique flavor combination that delights and surprises to this day. The cocktail originated in New Orleans, a major gateway to the USA that became a hotbed of creative drinking, thanks to the abundance of unique spices, fruits and unusual alcohols that made their way through the city.
Jack Daniel's Tennessee Rye is our first new grain bill in over 150 years. So we figured why not pair something brand new with something old. The Old Fashioned cocktail recipe has been a bar favorite for over two centuries, and we're giving it an update with the spice of Tennessee Rye. It's the past and present mixed together in one glass.