inocente Tequila is born of the philosophy that better ingredients and a better process creates a superior quality 100% Agave Tequila. From the Spanish word for innocent, inocente is named for the all natural, pure ingredients that make this clean tasting platinum tequila. But it is a play on words as well, evoking the contrast between innocence and virtuosity and the very adult act of imbibing spirits. inocente gets its unique taste by using the finest Agave, grown in the rich volcanic hills outside the town of Tequila, and only all natural ingredients in a process that marries age old techniques and modern distillation methods. While most premium tequilas are double distilled, this platinum tequila uses a triple distillation process to create that ultra smooth taste and palate feel that defines inocente Platinum Tequila and to remove the organic compounds that contribute to next morning headache. A micro-oxygenation process that injects tiny bubbles of air into the juice is performed post-distillation to remove any additional harshness and enhance the clean notes. The distinctive blue bottles are each a unique work of art that are hand blown from 100 percent recycled glass and shaped into their signature “twist” by Mexican artisans. Beautiful to look at on a bar shelf, the bottle was designed to be recycled as a decorative piece after the tequila has been drunk. Whether used as a flower vase, a vessel for your favorite olive oil or as a piece of glass sculpture on your shelf, the bottle is as visually sophisticated as the contents are elegantly tasty.