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Ergo Rioja

Ergo Rioja

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Product Description

Ergo Package Was Re-Designed To Appeal To The Older Millennial/Gen X Consumer Through A Masculine, Non-Traditional Lens. There Was An Opportunity To Inject New Life Into The Rioja Category That Expresses The Vibrancy Of Spain In A Bolder, More Contemporary Way. Rioja Is One Of The Most Important Wine-Growing Regions In Spain So It Was Necessary To Better Leverage Rioja Sourcing To Ensure A Strong Appeal To The Super Premium Import Wine Consumer, And Break Through On Shelf
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