Barbera is the wine that best represents the tough, headstrong, quietly dogged, strong but discrete character of the Piedmont winegrower. This is the favourite of the farm labourer, and has traditionally been the common wine for everyday consumption. This is a very ancient wine, and its name dates back to its origins before the middle Ages. In classical Italian literature, it has been quoted in works by great poets like Giosuè Carducci and Giovanni Pascoli. One of the most popular wines in Piedmont, in recent years Barbera has increased its reputation partly because of improvements in wine-growing techniques, and partly due to the evolution in vinification processes which have made it increasingly more successful.