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Data Retention and Deletion

Drizly collects or creates information that can be used to identify you ("Personal Information") to provide you with access to the Platform, and for the other purposes described in our Privacy Notice. The chart below indicates: (1) how long we retain certain types of Personal Information, and (2) how we use such information. Any terms that are used in this Retention Schedule but not defined here have the meanings given to them in our Privacy Notice.

We generally retain these types of Personal Information for the life of your Drizly account and delete such information 60 days after (a) you request that we delete your account using our Data Rights Request Form; or (b) your account is deemed inactive following 36 months of not logging into or accessing the Platform.

For information regarding how we collect your Personal Information and the categories of third parties to whom we may disclose, sell, or share it, please see our California Privacy Policy.



Type of InformationExampleUsesRetention Period
User Account Information
  • Address
  • Name (First and Last)
  • Date of Birth
  • Telephone Number
  • Email Address
  • Other Online Contact Information (e.g., screen name or instant messaging identifier)
  • Create and update your account
  • Provide you with access to the Platform
  • Process your orders and facilitate delivery
  • Verify your identity and keep your account secure
  • Administer and manage your account
  • Better understand your preferences and habits
  • Communicate with you about our Platform, Services, and our partners' offerings
  • Respond to your questions and communications
  • Administer contests or promotions
Life of account
User Credentials
  • Login Name
  • Password
  • Tokens
  • Security question answers
  • Create and update your account
  • Provide you with access to the Platform
  • Verify your identity and keep your account secure
  • Administer and manage your account
Life of account
User Identifiers
  • Unique identifier used to identify you in Drizly’s internal systems
  • Unique persistent identifier used to recognize you over time and across different devices, websites, and online services
  • Process your orders and facilitate delivery
  • Verify your identity and keep your account secure
  • Better understand your preferences and habits
  • Respond to your questions and communications
  • Advertising and marketing
Life of account
Payment Card Information
  • Last 4 digits of credit or debit card
  • Process your orders and facilitate payment and delivery
Life of account
Precise Location Data
  • Geolocation information sufficient to identify a street name and name of a city or town
  • Process your orders and facilitate delivery
  • Better understand your preferences and habits
Life of account
Usage and Device Data
  • IP Address
  • Verify your identity and keep your account secure
  • Better understand your preferences and habits
Life of account


We do not have control over the purposes or retention of information collected by third parties on the Platform using technologies such as cookies, web beacons, and similar technologies (“Tracking Technologies”). However, you can exercise certain choices regarding what information Tracking Technologies collect from you. For more information, please see Section 7(D) of our Privacy Notice, our Cookie Notice, and our Interest Based Ads.

If you have any questions, please email [email protected].