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The home of hipsters, athletes, artists, yuppies and average Joes, Brooklyn has a diverse background from the streets of Williamsburg to Brownsville. What if you could embody the same diversity of attitudes, art and cuisines from the borough — but in a beverage? That's just what you get with a beer from the Brooklyn Brewery. During the 1980s and 1990s, some saw urban blight in Brooklyn, but owners Tom Potter and Steve Hindy saw opportunity. Together, they bought an old Jewish matzo factory, turned it into a brewery and quit their jobs. The rest is history.
Relying on word-of-mouth advertising, the Brooklyn Brewery breaks from conventional marketing methods, but with brews this good, it's hard not to take notice. Fifteen perennial beers, seven seasonal options, four big bottles and a variety of experimental libations make its offerings stand out from the herd of craft brewers — and present an accessible choice for beer lovers and the apprehensive drinker.
First-timers to the brand should check out the eponymous Brooklyn Lager. This American amber lager goes back to 100 years ago, when Brooklyn was home to 45 brewers, creating a Vienna-style lager you won't find elsewhere. Once you've got that flavor, expand your palate to sours, IPAs and ales for a style that's almost like being in Brooklyn yourself.