If you enjoy a refreshing Mike’s Hard Lemonade after a day working outside, you may have already tried another member of the popular product line: Palm Breeze. These fruity, canned spritzers were launched in 2015, leading an industry trend for non-beer options. The low-calorie, gluten-free, low-alcohol Palm Breeze was designed to appeal to female consumers and help expand the Mike’s Hard marketing base, which had traditionally targeted men. The first two Palm Breeze flavors introduced were the Ruby Red Citrus and the Pineapple Mandarin Orange. Not long after, Key Lime Cherry and Strawberry Pineapple joined the family. You can try all four in one of the Palm Breeze variety packs so you can sip your way through the tropics.

Palm Breeze is best enjoyed poured over ice in a tall cocktail glass. It’s extra bubbly and much lighter than beer, making it an excellent beach day option. Palm Breeze malt liquor beverages were immediately popular in Canada and throughout the U.S. The successful launch included social media outreach and lifestyle blogs surrounding the product’s tagline, “Vacay every day!