It wasn't always this way. There was a time when Coors wasn't constantly on your TV. There was a time when it was a mythical beer. A time when even presidents went out of their way to haul loads of it back east. There's not much about Golden, Colorado or the water of the Rockies we can tell you that you can't learn at halftime of a football game. So instead ask your dad about the lengths he went to just to get his hands on some of the stuff back in the 70s.