Breezer is a fruity, easy-to-drink adult beverage mixed with Bacardi rum. Around for decades, the colorful bottles and cans have ebbed and flowed in the market, experiencing newfound popularity alongside the ready-made cocktail boom. Flavors generally have less than 5% ABV and taste very little like hard alcohol. Originally released in the 1990s, Breezers were immediately popular given the sweeter cocktail preference of the time, think Cosmopolitans and Appletinis.

The original product experienced a make-over and was re-launched in 2019. Today’s drinkers are rediscovering the Breezer, thanks to newly-released trendy flavors: sparkling peach and honeysuckle, lemon-lime, pina colada, island pineapple, tropical orange smoothie, cranberry raspberry and even more. Breezer's marketing is bright and youthful, highlighting real fruit, beachy backgrounds and a strong social media presence.

Breezers have spread throughout the world, with adapted flavors for different international preferences. In India, drinkers can enjoy a watermelon mint variety, great for hot summers. UK drinkers have flavors like blood orange with ginger and lemon with elderflower. Holiday Breezers like a chocolate candy cane variety or spiced apple mule is also available for seasonal release.