We're teaming up with Absolut to support the LGBTQ+ community
June 02, 2022
Absolut continues 40+ years of LGBTQ+ Allyship with ‘Out & Open’ Platform to bring awareness to community bars and restaurants with our support
Absolut launches digital space to encourage personal storytelling from voices across the LGBTQ+ Community
Absolut is continuing their 40+ year committed allyship to the LGBTQ+ community with the introduction of Out & Open, an ongoing initiative to celebrate the safe spaces created by LGBTQ+ bars and restaurants. The program aims to bring awareness to their plight as they face a steady decline in their industry due to a number of factors ranging from gentrification and technology to lack of succession planning and rise in social equity, exacerbated by the pandemic. While LGBTQ+ bars are especially vulnerable to closures, these vibrant, joyful spaces are critical for the community and Absolut is committed to advocating for them to remain Out & Open so that they can continue to serve patrons in ways that go well beyond serving cocktails.
As part of the announcement of Out & Open, Absolut is focused on highlighting the importance of protecting the future of LGBTQ+ bars and restaurants by partnering with the National LGBT Chamber of Commerce (NGLCC) to make the organization’s training programs around succession planning more accessible to LGBTQ+ business owners and other businesses. In addition, we partnered with Absolut on this initiative to support the NGLCC through a joint donation to expand economic opportunities and advancements for the LGBTQ+ community. Alongside NGLCC programming, Absolut is publishing an audio-visual series on its website and across social media that brings to life real stories from inside the walls of these safe spaces. As part of the series, real members of the community led by actor and comedian Bowen Yang, share their personal stories that highlight the poignant role that LGBTQ+ bars play, and have played, in the lives of the community. For every listen of these stories on Absolut.com/us/out-and-open, Absolut will make an additional donation to the NGLCC.Listen and support