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Start sipping with purpose.

Discover and celebrate Black-owned, woman-owned, and more brands near you.

We all deserve to feel celebrated when we say “cheers” to life’s best moments. Sip with Purpose and shop by brand ownership to support historically underrepresented communities in the alcohol industry. Honor the spirit of belonging and explore drinks with stories, missions, and values worth celebrating year-round. Shift the industry while sipping on something great. Discover your new favorites from our wide selection of Black-owned, woman-owned, and more brands.
  • Shop Sip with Purpose brands.

  • Black-owned, woman-owned, and AAPI-owned drinks to sip and share.

    From a magical summer rosé to your new go-to peanut butter whiskey.

    • Black Girl Magic California Rosé

      Finding endless inspiration in Black women, Black Girl Magic California Rosé lives up to its name with a flavor that can only be described as magical. Bright and summery, Black Girl Magic comes courtesy of McBride Sisters – the largest Black-owned wine company in America.
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    • Skrewball Peanut Butter Whiskey

      Born from a crowd-pleaser cocktail at Steve and Brittany Yeng’s Ocean Beach restaurant, Skrewball is a velvety smooth peanut butter whiskey that serves as an extremely drinkable metaphor honoring the way seemingly contrasting flavors can complement one another.
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  • Shop Hispanic- and Latinx-owned brands.

  • Shop AAPI-owned brands.

  • Discover LGBQTIA-owned and Hispanic-owned brands.

    How St. Luna and FICKS are shaking up the cocktail scene.

    • Saint Luna

      With an ethos celebrating life’s little contradictions, Saint Luna is an LGBTQIA-owned company that takes an artful – almost scientific – approach to moonshine with a spirit many have described as provocative and edgy.
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    • FICKS

      College roommates Ron Alvarado and Mike Williamson founded FICKS as a way to bring transparency to the world of cocktail mixers by working with America's best farms to source natural ingredients. Made with real fruit and low sugar, FICKS takes pride in keeping it real.
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    Learn more about our Sip with Purpose initiatives.

    • Register as a Sip with Purpose brand.

      Keep us updated on your brand ownership status to become a Sip with Purpose brand.
      Register here
    • Learn about our Sip with Purpose Accelerator Program.

      The Sip with Purpose Accelerator Program aims to drive equity in the alcohol industry by supporting the development and growth of brands owned by historically underrepresented communities. Learn more about our initiatives.
      Learn more

    We recognize the importance of intersectionality in the language we use to celebrate each other and the differences that make us great. Our suppliers, consumers, and employees come from diverse backgrounds, and it is our goal to acknowledge all with equal respect and sensitivity. We are committed to doing our best to represent and highlight brands while remaining respectful of how they identify. We look forward to continuing to learn and evolve our processes as we receive feedback.