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India pale ales for people who *think* they don’t like IPAs

It’s a big world of India pale ales out there. Don’t count ‘em all out. Here, we break down five top reasons people think they don’t like IPAs, and which IPAs you’ll actually enjoy.

It’s a big world of IPAs out there. Don’t count ‘em all out. Here, we break down five top reasons people think they don’t like IPAs, and which IPAs you’ll actually enjoy.

Think you don’t like India pale ales? A common thought. Some think they’re too hoppy, others too bitter. Thing is, it may not be that you don’t like IPAs - it may just be the IPAs you’ve tried so far. We’re breaking down 5 top reasons people think they don’t like all IPAs, and giving you some suggestions on craft beers to try that may help you see why the beer world is obsessed with these tasty brews. Maybe we’ll even be able to avoid any hop puns, but no promises.

Reason 1: IPAs are too bitter

True that some varieties of IPA are pretty darn bitter. But, they’re are plenty that are more smooth for the folks that aren’t into drinking beers that figuratively punch you in the face (*cough* west coast IPAs). Solution? New England IPAs. These beers are more fruit forward and hazy, which give your beer more of a citrusy kick than a resiny punch.
  • Shop New England IPAs

  • Reason 2: They’re too sweet

    If you’re not into the juice-bomb, citrusy, haziness that is New England IPAs - then forget what we talked about before and head over to the West Coast IPA lane. This second category of American IPAs are dark, filtered and punchy and the brewers are PROUD of it. The IBUs (International Bitterness Units) and malt bills are well balanced and designed to complement the hops, giving these brews a bold hop aroma, high bitterness and citrusy aroma.
    Ballast Point Sculpin IPA

    Ballast Point Sculpin IPA

    Green Flash West Coast IPA

    Green Flash West Coast IPA


    Reason 3: They’re too strong

    Don’t need to jump into the heavy Imperial IPAs or double IPAs right away - try a session IPA. Session IPAs have their name because their flavor profiles are at ‘sessionable’ levels of alcohol. Meaning, they’re not crazy high ABVs like other IPAs.
  • Shop Session IPAs

  • Reason 4: They all taste the same

    If you’re trying to like IPAs, but you just feel like they all taste the same, you may just need to change up the hop variety you’re drinking. Different hop varieties will totally change the flavor of your craft beer, and help you identify the hop variety you like most. Try a new hop variety - we’ve mentioned a few below but the options are pretty endless.
    Founders Centennial IPA

    Founders Centennial IPA



    Centennial hops have a flavor profile of grapefruit, citrus, and floral. These are the second favorite craft brewery variety and are popular among single hop and complex beers alike. 
    Bell's Two Hearted Ale IPA

    Bell's Two Hearted Ale IPA



    These hops are floral and citrusy (more so than Centennial). They also have a bitterness that makes them a great option for breweries who are looking for aromatic and bitter beers. Sounds good? Try Two hearted Ale by Bell’s Brewery.
    Clown Shoes Galactica IPA

    Clown Shoes Galactica IPA



    When craft brewers are looking for a more earthy tone, they turn to Galaxy hops as an ingredient. They have aromas of passion and tropical fruit and are only mildly citrusy. These beers are a bit more intense and have more of that punchy IPA feel.

    Reason 5: They’re too filling

    So here’s the thing with IPAs - you can’t drink them like they’re light beers. The average alcohol content of IPAs these days is around 7%. So here, we’re just encouraging you to enjoy the sip and don’t feel like you need more than two. A good way to be able to try multiple IPAs, however, is to look for lower ABV “session” beers (mentioned earlier) that will let you try the taste without feeling like you drank a loaf of bread.