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In Honor of Tequila Don Julio’s 80th Anniversary, Share What You Do Por Amor

This Cinco de Mayo, Tequila Don Julio is celebrating those pursuing their passions and cultivating their crafts, for the love

Eighty years ago, Don Julio González founded Tequila Don Julio out of passion, dedication, and commitment – the same characteristics that fuel the love behind anything worth doing. This Cinco de Mayo, Tequila Don Julio is marking its 80th year of devotion to tequila making by honoring 80 Mexican individuals who embody the same level of love for their craft as Don Julio González did for his. The inspiring list of 80 devoted Mexicans around the world has been collated not on the basis of fame, wealth or power, but rather celebrates those who pursue their passions and cultivate their crafts all for one reason: Por Amor.

Inspired by the love demonstrated by those honored on the Tequila Don Julio 80 list, we want to hear what you do por amor. Five winners (21+, must be legal U.S. resident of Greater Los Angeles and New York City areas) will receive a $150 gift card and a personalized cocktail experience delivered straight to their doors. Text ‘AMOR’ to 24272* and share what you do por amor to enter through May 5, 2022 at 11:59:59 p.m. ET. *Message & data rates may apply.

NO PURCHASE NECESSARY. Greater Los Angeles area: Los Angeles & Orange County; Greater New York City area: Bronx, Kings, Nassau, New York, Queens, Richmond & Westchester (New York State); Bergen, Essex & Hudson (New Jersey). What you do por amor: story of ≤200 characters discussing how you show love for a hobby, craft or other pursuit that you are passionate about. To enter w/o text, send e-mail to [email protected] with name, date of birth, county, zip code and por amor story, with “DIA4113965W DON JULIO Por Amor TTW Sweepstakes” in subject line. By participating, you assign & transfer to Sponsor all rights to story; Sponsor may use or modify story without notice or compensation. Winners selected via random drawing. ALCOHOL IS NOT PART OF PRIZE. Sponsor: Diageo Americas, Inc., New York, NY.

Please see official rules here for how to enter, prize description/restrictions, odds of winning and other details.